Have you ever had a moment when by looking at a poster, you already guessed the brand? That is what we call strong visual identity. Visual identity is all graphical and imagery information that expresses the brand and differentiates it from all the others. It should be a lifetime goal of the company to achieve a solid visual identity where people know your brand, feel and appreciate it.
Logo Design
The logo is the main visual element of the brand because the first thing you create in Visual Identity is the logo. You remember all the famous logo designs, don’t you? That’s why it plays a major part for people to perceive and remember your brand.
Vision/Mission
When creating or rebranding a company, you need a Mission and Vision statement. A mission statement is describing what an organization does today and what it does to achieve it. A vision statement is what the company wants to achieve. Creating and following those statements is the main goal of any business.
Typography
STARMAN provides the fonts that your company should use to communicate. We analyze your company and choose typography carefully to match your brand identity. The correct typography simplifies the brand perception process for people.
Colors
Colors are another way to perceive and associate brands. For example, what brand comes first to your mind when we say Red? Or Blue? That’s what colors are used for in visual identity. We create a color palette that matches your brand.
