About the project

#Branding #Design #Logo #Naming

Aspect has three main services: Engineering, Geodesy, and Architecture. Aspect is a brand new company that wanted to enter the market, therefore, cooperated with STARMAN.  

The task of STARMAN was to come up with the naming and branding concept.  

Name Aspect came in with the compatibility of all their services. Aspect means the positioning of any structure in a particular direction – which implies what they do.  

Logos are the graphic extension of the internal realities of a company. Every aspect of the company is connected to measurements. We tried to idolize the process of measurement and added a ruler to the logo. The strongest logos tell simple stories, we created a timeless logo by keeping it simple yet memorable.